Total Apparel Group, Inc. ("TAG") (OTC Pink: TLAG) today announced that its wholly owned subsidiary, Total Licensing, Inc. ("TLI"), has partnered with Glamm Industries, LLC ("Glamm") to develop and market timepieces for SKECHERS USA, Inc. ("SKECHERS") (NYSE: SKX). The new collection of SKECHERS Time Instruments will be available in retailers throughout the United States in Fall 2011.
Glamm is currently the exclusive U.S. licensee of watches and timepieces for SKECHERS, a global leader in the footwear industry and the number two footwear brand in the United States. As part of the agreement, Glamm maintains the multi-year exclusive domestic licensing and manufacturing rights, as well as certain non-exclusive global manufacturing and distribution rights.
Glamm is led by industry veteran Mary Swan-Lewis, a former senior vice president of Swatch USA with over 20 years of experience in the watch and accessories category. Throughout her career Swan-Lewis has held similar senior management positions at other highly recognized watch and accessories companies and has developed product for numerous brands including Sector, Bennetton, Moschino, Valentino, Jessica Simpson and many others. Swan-Lewis currently oversees sales and product development activities and has engaged another seasoned industry executive to manage all of the operational aspects of the business.
"We believe that SKECHERS Time Instruments will make an instant impact in the marketplace and produce significant revenue under Mary's leadership," stated Janon Costley, Chief Executive Officer of Total Apparel Group. "We are excited to partner with Glamm, which is led by a team of world-class industry executives and maintains licensing rights for a major international brand. This type of joint venture relationship will serve as an excellent indicator of how we will move TAG into the future."
The parties are in the process of completing terms relating to the compensation and participation of TLI and further announcements regarding the agreement will be made in the coming months.
"We are thrilled to be working with the team at SKECHERS to develop a new, complimentary product category," said Swan-Lewis. "I am equally excited to join forces with TLI to further our sales and distribution efforts in a sector where we believe there are tremendous opportunities to gain significant market share with one of the world's most recognizable brands."
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